CREATIVE DIRECTOR / DESIGNER
PRODUCT LOGO DESIGN
The goal of this project was to create a product logo the client could utilize on their product dashboard, social platforms, and landing pages. To begin, we outlined the project brief, timelines and brand guidelines. We created lo-fi logo designs, moving to hi-fi when concepts were approved. We then experimented with the client's company brand color palette, typography suite, and patterns and for the new product logo design. The logo was successfully launched in the client's product dashboard and multiple online platforms for a variety of use cases.
INDUSTRY: Construction Saas
SCOPE: Research & Ideation, Moodboard Creation, Custom Icons & Illustrations, Logo Development
PROJECT DURATION: 2 months
SOFTWARE: Adobe Illustrator, Adobe Photoshop
TEAM: Creative Director, Project Manager, Designer. Managed and directed 1 Senior & 1 Emerging designer
