CREATIVE DIRECTOR / DESIGNER
Social Media Presentation & Campaign
Our client asked us to create guidelines, strategy, content planning and creation for their new Instagram Account. We began this project by creating a presentation that defined the brand pillars, best practices, messaging and post designs for the CEO and internal stakeholders. This presentation was an extremely important exercise to help the client understand how the new Instagram account would add value to the company’s brand awareness.
INDUSTRY: Food & Beverage
SCOPE: Creative Direction, project management, internal stakeholder, CEO presentation.
Storyboard, mock-ups, content creation, motion graphics, & design
PROJECT DURATION: 2 months
SOFTWARE: Adobe Illustrator, Adobe Photoshop, Canva Pro
TEAM: Creative Director, Project Manager, Designer. Managed and directed 1 Senior & 1 Emerging designer
